de∞aging europe

Practitioner present view · Internal

← The public page

One treatment is the start. A year is the relationship.

This is how we deliver the journey the website promises. Walk the client through it in the room — the same four stages they saw online, now with what to say and do at each one.

Public page → sets the expectation. This page → keeps it. They draw on one shared journey model, so they always match.

Before you start · the reframe

Hospital medicine discharges. Aesthetic medicine cultivates.

Hospital instinct
Aesthetic reality
The patient presents a problem
The client presents a goal
Success = the problem is resolved
Success = years of trust, a face that ages well
Discharge is the goal
Discharge doesn’t exist — the relationship is the product
An episode of care
Continuity of care

The whole flip is one question: not “What is wrong?” but “What do you want?”

The journey · four stages

What the client sees · what you do

  1. 01

    The consultation

    £50, fully redeemed against your first treatment.

    The client sees

    Thirty minutes with Eli or Galina, including digital skin analysis — pigmentation, sun damage, hydration, sensitivity. You leave with a written First-Year Map: what, when and why, phased across twelve months.

    You deliver

    Playbook §2 · §3

    The journey is born here. Listen first, present outcomes not injection sites, close with a sequenced choice — and send them home with a written First-Year Map.

    Say

    • Open: “When you look in the mirror, what would you like to feel?”
    • Close with choice, never yes/no: “Skin quality this season and the under-eyes in spring — or the reverse? Which bothers you more day to day?”

    Do

    • ✓Full-face assessment at rest and in animation
    • ✓Digital skin analysis (the £50 redeems against treatment)
    • ✓Photograph everything — your continuity instrument
    • ✓Write the one-page First-Year Map together

    Sets up the next visit

    Pre-book the 2-week review before they leave — it is printed on the Map.

    Watch out

    No flaw-cataloguing, no same-day pressure, no “risk-free” language. POMs are discussed here only — never online.

  2. 02

    The foundation

    Your first treatment — with a review built in.

    The client sees

    The first treatment on your map, followed by a two-week review where results are photographed, checked and refined. The review is part of the treatment, not an upsell window.

    You deliver

    Playbook §5 · §6

    Deliver the first treatment, then run the 2-week review like a ward round — photograph, refine, and only then re-open the Map.

    Say

    • “Your review is part of this treatment — shall we put it in now? I have Thursday the 14th.”
    • “I’d rather see you ten minutes too early than a month too late.”

    Do

    • ✓Treat the first item on the Map
    • ✓At 2 weeks: photograph and compare against baseline, with the client watching
    • ✓Check and refine — small corrections now prevent quiet dissatisfaction

    Sets up the next visit

    Secure the next date before they leave — target ≥65% rebooked.

    Watch out

    The review is a clinical touchpoint, never a place to sell beyond what the Map already contains.

  3. 03

    The rhythm

    Maintenance scheduled by biology, not marketing.

    The client sees

    Each treatment has a biological interval — when collagen production peaks and fades, when bio-remodellers settle. Your next visit is set by that mechanism, and we show you the science behind every date.

    You deliver

    Playbook §4 · §7 · §9

    Maintenance scheduled by biology, not demand. Each treatment class has its own follow-up rhythm — see the protocols below.

    Say

    • “Here is when biology will ask for the next visit” — never “come back to buy more.”
    • Window nudge: “You’re entering the window where Profhilo starts to fade — here’s the link if you’d like to stay inside it.”

    Do

    • ✓Tie every date to the biological interval (the protocols below)
    • ✓Use the 5-template follow-up pack via Fresha / WhatsApp
    • ✓Keep facials as the standing ritual between phases

    Sets up the next visit

    Each treatment class’s chain sets the next visit automatically.

    Watch out

    No urgency mechanics — “we’re filling up fast” is banned (off-brand and an ASA risk).

  4. 04

    The annual edit

    Once a year, the whole plan is reassessed.

    The client sees

    Skin changes; goals change. Once a year the full plan is re-examined against new photographs — treatments that earned their place stay, the rest are edited out.

    You deliver

    Playbook §8 · §12

    Once a year, reassess against fresh photos. Keep what earned its place — and say the ethical “no”.

    Say

    • “My honest advice is: not yet — let’s sequence the proven things first.”
    • “If you only do one thing this year, it isn’t this — it’s X. Then let’s revisit.”

    Do

    • ✓Full reassessment with side-by-side photos
    • ✓Edit the plan down as happily as up
    • ✓Mondays: the 15-minute metrics huddle

    Sets up the next visit

    The edit writes next year’s Map — and the loop repeats.

    Watch out

    A client refused honestly returns and refers; a client over-treated quietly disappears.

Stage 03, in detail · the follow-up engine

Every treatment names its own next visit

This is the connective tissue. Each class has a biological rhythm; the client already saw the short version (“Then · …”) on the menu. Here is the full chain, and the line to say.

Biostimulators (Sculptra)

  1. Day 0

    First of 2–3 sessions

  2. Wk 4–6

    Next session(s)

  3. Mo 3–6

    Your own collagen peaks

  4. Mo 12–18

    Top-up

“Your collagen keeps building for months after the last session — we’ll see the real result in spring.”

Sculptra — collagen regeneration

Bio-remodellers (Profhilo, skin boosters)

  1. Day 0

    Session 1

  2. Wk 4

    Session 2 locks it in

  3. Wk 8

    Review

  4. Mo 6–9

    Maintain

“The second session a month from now is what locks the result in.”

Profhilo & Profhilo StructuraSkin boosters

HA fillers

  1. Day 0

    Treat

  2. Wk 2

    Review & refine

  3. Mo 12

    Annual reassessment

“HA is reversible — we review at two weeks and reassess yearly; dissolving is always on the menu.”

Cheek & mid-face fillerJawline fillerLip enhancement & hydrationNasolabial & marionette fillerTear-trough filler

Energy & microneedling (also peels, laser, RF, fat-freezing)

  1. Day 0

    Session 1 of ~3

  2. Every few wks

    Build the series

  3. After series

    Review

  4. 1–2×/yr

    Maintain

“Each session builds on the last — three is where the structure changes.”

MicroneedlingPRX-T33 bio-rejuvenationMedical skin peelsUltrasound lift & tighten (face)Fat freezing (body)RF & ultrasound body contouringLaser hair removal

Regenerative flagship (exosomes, PRP, polynucleotides)

  1. Day 0

    Short series begins

  2. Mo 3

    Review

  3. Mo 12

    Fold into the annual edit

“The science here is young — we under-promise, review at month three, and fold it into your yearly plan.”

PRP rejuvenation (face)PolynucleotidesExosome therapy (Meta Cell Technology)Advanced biofillerUnder-eye mesotherapy (Jalupro / NCTF)Advanced under-eye mesotherapyPB Serum chin contouringPRP for hair lossExosome therapy for hair

Facials — the rhythm-keeper

  1. Monthly–quarterly

    Standing ritual between phases

“This is what keeps everything else looking its best between phases.”

Signature deep-cleansing facialDeep hydra-detox facialInjectable mesotherapy

Prescription-only — consultation path only

These never get an interval, price or booking link in public — the website keeps them consultation-only and so does this view.

  • Expression lines (prescription-only)

    Consultation only. Never name the medicine, price it, or state its interval in public (Reg 284 HMR 2012; CAP 12.12).

    Softening expression lines

  • Filler correction (prescription-only)

    Consultation only — a safety service, never sold from a price list.

    Filler correction & dissolving

The leave-behind · §3

Every consultation ends with this on paper

The written First-Year Map is the single most powerful retention instrument — and the medico-legal plan record. The website now promises it, so every client must actually receive one.

EGP Aesthetics — First-Year Map Goal, in the client’s own words · written by Eli / Galina
  1. Month 0–1 Phase 1 · Foundation First treatment, plus the 2-week review — pre-booked on the Map.
  2. Months 2–4 Phase 2 · Build The core of the plan; every interval gets its biological “why”.
  3. Months 5–11 Phase 3 · Rhythm Maintenance scheduled by biology, not demand.
  4. Month 12 Month 12 · The annual edit Full reassessment with photos. Keep what earned its place.

Optional items are labelled “enhancements, not corrections”. Indicative year total may be edited down.

Whole team · §10

Retention never tips into a breach

  • ●Never name a POM in public — no toxin brand names anywhere. Public framing is always “consultation for lines and wrinkles” (Reg 284 HMR 2012; CAP 12.12).
  • ●No remote prescribing, ever — face-to-face assessment before any prescription-only medicine.
  • ●No before/after of toxin results in public; signed, dated, unmanipulated consent on file before any case photo is published (CAP 3.45–3.50).
  • ●No urgency mechanics, no fear appeals, never “risk-free”. Under-18s: no cosmetic injectables.
  • ●Substantiate or shelve “award-winning”, “1000+ treatments”, “100% satisfaction”.